Gen-Tec Nutrition was founded in 1999 by Nick Jones who has devoted 19 years of his life to nutrition, health and the art of Bodybuilding. The Gen-Tec formulations are always evolving and retail sales are experiencing rapid growth throughout Australia and targeted overseas markets.

First and foremost, Nick Jones is a sports nutritionist whose goal is to improve quality of life and enhance performance through superior nutrition, exercise and specific supplementation. Nick's dedication to body building has paid dividends throughout the past 9 years and has been justified by his achievements through local, national and international platforms.